Let’s talk about copywriting and how we can make your web copy effective. As you would have probably noticed… Everything is copy. Among the things you need to make a website successful, you will also need effective web copy. From the about you page, to every single call to action, 100% of the words you see on a professional website are strategic and carefully chosen.
Friend, this is why every professional starts with a strategy session. Nothing is left to fate here.
But hey, I also got you. I know writing your web copy is hard. Maybe you don’t know what to say and you stay stuck on the same page for months… or you keep on rambling no stop, starting from your first memory up until now. We have all been there and if I think about my first website (and first about me page I had to write) I CRINGE.
What’s important, is making your website engaging, and we both know that, right?
Here are 4 tips that will help you make your web copy effective.
1. Hit those pain & pleasure points
Here’s where your market research will come in handy. Address your ideal client’s pain point, and get extra specific. You want to be speaking directly to their soul, so you have to do your homework first.
What is the whole reason your clients need you? Make sure that you are answering all the questions that might have and fill your web copy with those keywords. Not only this will hit home for your clients, but it will also improve your SEO score and your chances to be found directly on Google.⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Show your personality and speak your language
Let your target audience know your personality, and make sure to stand out, rather than blend in. The easiest way to do it is to pick 2/3 traits of your personality and MAGNIFY them! You want to be remembered, right?
The beauty of online businesses is that you don’t have a set of rules that you need to follow. The more you are able to find your voice and your personality, the easier it will be for your clients to resonate with you. I know that, especially in the beginning, this is hard. When I first got started I was changing language and personality so often. I would read a blog post and incapsulate that voice, listen to a podcast and try to mimic their voice. It was a pretty stressful period for me and I could see how not having my own thing was damanging my business.
I was trying to be somebody else, rather than me. And people can smell it.
There are so many ways and tricks to find your true voice, and the quickest (and most effective, in my opinion) is to call your best friend and record that call. Just talk about your regular stuff and don’t worry about what you say or how you say. Once you hang up, listen to it again and write down all the words that are unique to you. You can also notice what kind of tone you use or if you use any slang.
Once you have everything… Just stand up and do a little dance because that, my friend, is your newfound voice.⠀⠀
3. Concise talking and engage with your community
I am SO SURE that the story of how you started your business is an incredible one, and that to fully understand that you need to back it up 10 years. But does everybody need to know that? Is it gonna be a deal-breaker for your clients? Of course, it depends on your business and audience. But, generally speaking, not something that you need to have on your website.
We all love good stories, but make it short & sweet rather than a 10 pages long doc. You’re not on your website solely to talk about yourself and your business. The best way to captivate someone when they land on your little corner of the internet, is to talk about them.
Imagine reading something that deeply resonates with you. You feel seen, almost like they know everything about you and they are writing an entire website about you. I am guessing you would rather stay there and read more about this and the solution to your problems, rather than staying on a website that speaks all about somebody else’s accomplishments.
Engage your visitor and convert them into clients.
4. It’s time to sell!
You are not salsy and not icky. You have a business and your business is fully represented online. Essentially, you are a badass and making money is one of the purposes of having a website.
Now that you have found your voice and tone, you know who you are talking to and you are engaging with the perfect audience… Sprinkle your magic here and there. Talk about your different offers, programs, and services. How are they helping your ideal clients go from A through Z? How can they know if this is the right fit for them and what is included?
There are so many things that you can cover when it comes to your offer and – guess what – this is all strategic copy that will be beautifully displayed on a strategic website 😉
And one last thing: make your call to action super catchy!! You want to bring your people to your sales page after all!⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you are still struggling with your copy, know that it doesn’t have to be hard! Practice won’t make it perfect but definitely helps! And remember that you are allowed to ask for help! You can add your web copy to any web design package as an add-on so you don’t have to even worry about that.
If you’d rather write your own website copy, I also got you covered with my DIY copy guide. This is perfect if you decided you want to go down the DIY route but still want to have an effective web copy, all customized.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Now it’s on you! What’s hard about writing your own copy? Did you write your own web copy? Do you like it? Hate it?
If you feel like you change your mind every 20 mins, and your branding is never settling, then I am talking to you!
As you probably already know, a brand is more than a logo and a mood board. And you are more than your business.
Use this checklist to make sure you are digging deeper into every aspect of your brand, and you’ll find yourself with a comprehensive branding, ready to change the world.
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