I am Sonia and I am the branding therapist behind Wildly Creating.
*Therapist, wait what?*
Nope, you are not on the wrong website. But you gotta keep on reading now 😉
I found my love for web design and brand strategy while traveling the world, and I have never looked back. I researched, tested, and experimented every little step in both branding and web design to provide my clients with the best of the best.
My approach to branding is a lil bit different
We are multidimensional human beings and I like to take into account different aspects of your life (while getting to know you on a personal level)
You might be here because you need a website or branding strategy, but it is much more than a task on your to-do list, and there is a whole emotional attachment to consider.
In short, I am not here to give you a couple of branded palettes and call it a day.
I wanna go on a journey with you: from getting to know you, to finding what’s most unique about you, to strategize the hell out of it, and to create beautiful designs to reflect this journey.
I can be your branding therapist.
Come, sit with me.
I believe we all deserve to find our identity and uniqueness and to share them with the world.
Finding who we really are and the journey associated to it is probably the greatest project of your life. Because guess what? You are the most important part of your life. Reconnecting with my identity played a huge role in my business and braning, and I am here to help ou do the same.
Other things I believe in are:
Flip the boxes below!
Resourcefulness
Inclusivity
Unconditional
growth
Excitement
When I am not pairing the perfect picture with the perfect color, I am probably adventuring in the wild, walking barefoot to grab vegan tacos, or cooking pancakes in my little van.
And I live in sunny Australia… which makes all of that pretty easy.
BTW - read some fun facts before hiring me.
![If they pitched you this way, this is what they are missing
Okay human, if you followed along this far you know my current obsession are audiences. I never stop talking about it.
Probably the reason why I am so in love with deep audience research is because I know what it feels to be treated like a dollar sign or like my dreams don’t matter
And I am sure you know the feeling too, when you get pitched and the other person only knows the basics about you and your aspirations
🔮we are multidimensional and multi-passionate human beings. Treat me as one of ‘em.🔮
Of course I dream of working less, signing more clients, and make more money.
But is this enough to really know me, my fears and goals?
I received many pitches that could only scrape the surface of this. Almost like asking “Would you like to win the lottery?”
[btw have someone ever pitched you in such a generic way?]
Well the solution is
🎆 Demographics and Psychographics! 🎆
Just to give you a quick overview, demographics are the basics of a person.
Stuff like age, sex, country, hobbies, occupation etc
You need them to pre-qualify your clients (like if you work with female vs male) but can’t go very deep.
With psychographics, you can unleash your stalker alter-ego and find everything you reeeeally need to know from your ideal clients.
You can find out things like their inner desires, internal and philosophical problems, or what keeps them up at night.
Already with demographics + psychographics, you have a pretty well-rounded audience persona.
It will have some demographics aspect to so you know who you are talking to on a surface level, and you will be also able to understand the intrinsic problems they are facing.
Knowing this information about your audience will enable you to properly create solutions for them, [your specif human beings, experiencing specif problems], and not just solve generic problems that half the population has
Wanna bring it one step deeper?
Write down demo + psycho of every audience persona your business has 😎 (check my latest branding tips highlights if you are lost!) Hit me with the worst pitch you ever got!](https://wildlycreating.com/wp-content/plugins/instagram-feed/img/placeholder.png)
