Effective Branding Can Significantly Shorten Your Client’s Journey
Discover how effective branding and ethical branding can cut your client’s journey in half while providing clarity and authenticity.
Embracing Authentic Entrepreneurship & Revamping Your Business
Unlock success in your business by embracing Authentic Entrepreneurship. Discover how to replace old practices and lead authentically.
Embodiment 101: How to Attract More People to Your Business
Embodiment is a new buzzword in the online space, and I know it can be quite confusing. Not only that but embodiment is so overlooked in the entrepreneurial world: we just leave that to spiritual and wellness entrepreneurs, when in reality it’s a key component of every business. Truth is, you can use embodiment to …
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Why Your DIYed Copy Is Costing You More Than Money
Copy is one of those topics that we all want to avoid. Whether it’s web copy or social media copy, your DIYed copy is costing you more than just money. Copy of any kind is literally the backbone of your online small business, and we have a responsibility, as business owners, to provide our clients …
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How to pick brand colors for your small online business
Whenever we think about branding, we immediately think about pretty things. We might open Pinterest and download all the freebies on “how to pick brand colors for your small online business”. Which is what led you here in the first place, right? 😜 We wrongly think this is going to be the easy part of …
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All branding questions, answered.
You know that branding is important, but you’re also a smart business owner who wants to do their research before investing 🤑 And asking questions is such an important part of entrepreneurship. Especially when it comes to branding questions! Branding sometimes feels like a black hole, and it’s so easy to get lost in it. …
3 tips on how to effectively position your brand online
Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
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Are competitors really that important? Business mistakes and how to fix them
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you! …
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What is your brand voice, and why do you need it [plus tips for finding yours!]
Branding has many different components and it’s easy to get lost or overwhelmed by it. Between brand vision, mission, identity, personality, and many others, it’s easy to lose sight of what is important. This blog post is here to explain to you why your brand voice is so important and what it truly is. I …
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Not every business needs branding. Here’s why
Not every single business needs branding, and this might be a very controversial topic.Especially when coming from a brand strategist, you might be expecting me to promote branding and its countless benefits 24/7. Trust me, I can talk branding for hours but the last thing I want is to work with someone that DOESN’T needs …
