Embodiment is a new buzzword in the online space, and I know it can be quite confusing. Not only that but embodiment is so overlooked in the entrepreneurial world: we just leave that to spiritual and wellness entrepreneurs, when in reality it’s a key component of every business. Truth is, you can use embodiment to …
Embodiment 101: How to Attract More People to Your Business Read More »
Copy is one of those topics that we all want to avoid. Whether it’s web copy or social media copy, your DIYed copy is costing you more than just money. Copy of any kind is literally the backbone of your online small business, and we have a responsibility, as business owners, to provide our clients …
Why Your DIYed Copy Is Costing You More Than Money Read More »
Whenever we think about branding, we immediately think about pretty things. We might open Pinterest and download all the freebies on “how to pick brand colors for your small online business”. Which is what led you here in the first place, right? 😜 We wrongly think this is going to be the easy part of …
How to pick brand colors for your small online business Read More »
You know that branding is important, but you’re also a smart business owner who wants to do their research before investing 🤑 And asking questions is such an important part of entrepreneurship. Especially when it comes to branding questions! Branding sometimes feels like a black hole, and it’s so easy to get lost in it. …
Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
3 tips on how to effectively position your brand online Read More »
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you! …
Are competitors really that important? Business mistakes and how to fix them Read More »
Branding has many different components and it’s easy to get lost or overwhelmed by it. Between brand vision, mission, identity, personality, and many others, it’s easy to lose sight of what is important. This blog post is here to explain to you why your brand voice is so important and what it truly is. I …
What is your brand voice, and why do you need it [plus tips for finding yours!] Read More »
Not every single business needs branding, and this might be a very controversial topic.Especially when coming from a brand strategist, you might be expecting me to promote branding and its countless benefits 24/7. Trust me, I can talk branding for hours but the last thing I want is to work with someone that DOESN’T needs …
Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am …
Ask yourself these questions when creating a brand strategy Read More »
…or a different version of yourself (and brand voice) is on stage? Before we dive into this topic and its challenges/problems, let’s rewind back to May 2020… …when I was trying to figure out how I wanted to come across but had no idea what brand voice even meant. I was just starting out as …
Does your brand voice align across multiple platforms? Read More »
