Not every single business needs branding, and this might be a very controversial topic.Especially when coming from a brand strategist, you might be expecting me to promote branding and its countless benefits 24/7. Trust me, I can talk branding for hours but the last thing I want is to work with someone that DOESN’T needs …
Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am …
Ask yourself these questions when creating a brand strategy Read More »
…or a different version of yourself (and brand voice) is on stage? Before we dive into this topic and its challenges/problems, let’s rewind back to May 2020… …when I was trying to figure out how I wanted to come across but had no idea what brand voice even meant. I was just starting out as …
Does your brand voice align across multiple platforms? Read More »
Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your biz is the real problem. I know, I know…. Nobody likes to talk about competitors. Maybe it’s because of “friendship over competition” or because of some (very well hidden) impostor …
The importance of Competitor research in your biz Read More »
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …
3 tips on how to effectively position your brand online Read More »
Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if …
CEO Mindset shifts you need when starting your business Read More »
We all love social media as a marketing tool and some of us love running our businesses through it. It is undeniable that social media are an incredible tool to birth, grow, and scale our business. It is that powerful, that some business owners use it as their main platform, without having a website or …
Every single page on your website serves a specific function, and you can convert visitors into clients from every single page, including your about me page. This page never gets the attention it deserves and is always disregarded, probably because writing your own copy for this page can get a bit tricky. But stay with …
With all the things that you need to do to take care of your website, the home page requires a bit more love and extra care. This is the first thing your dream clients and visitors see, and it’s likely they will interact here with your content. Remember that online first impressions are key and …
We discussed the importance of your home page and how it’s the most important page on your website. People will visit this page and it could be the very first interaction they have with you. So why not converting clients from your home page? As a very quick reminder, your home page is a teaser …
