Usually, when talking about ideal clients, most business owners would mention their ideal clients’ age, sex, country of origin, job title and similar stuff. Although demographics are a vital asset to consider, the power lies in taking into account demographics and psychographics together. The reason is that you want to consider your ideal clients as …
Demographics vs Psychographics and why they matter Read More »
We often talk about mood boards and the importance of it, but why is a mood board crucial for your business? So before we dive into the actual mood board, let me ask you a simple question: Have you ever felt like you have no idea what you are doing? Like scrambled all over the …
Why creating a mood board is crucial for your business Read More »
I know, I know. You thought you were on a web design and branding website. And friend, you are completely right. If we haven’t met yet, then you probably should know that explaining branding through pancakes analogies is one of my favorite things to do (hence, the pancakes everywhere on my website). Pancakes can help …
How pancakes can help you create an irresistible branding Read More »
Whether you are new to the entrepreneurial world or have been in business for a few years, I am sure you have heard of WordPress. And, just like many others, you were probably a bit scared of this platform. There is this belief going on that WordPress is for tech wizards only, and that you …
