How does free content & funny pancake analogies sound like?
I am a writer at heart. And when my writing becomes too long that won’t fit into an Instagram caption or a newsletter… I drop the rest here. So basically, you’re in the right place if you’re ready to learn. Enjoy!
How does free content & funny pancake analogies sound like?
I am a writer at heart. And when my writing becomes too long that won’t fit into an Instagram caption or a newsletter… I drop the rest here. So basically, you’re in the right place if you’re ready to learn.
Embodiment 101: How to Attract More People to Your Business
Embodiment is a new buzzword in the online space, and I know it can be quite confusing. Not only that but embodiment is so overlooked
Why Your DIYed Copy Is Costing You More Than Money
Copy is one of those topics that we all want to avoid. Whether it’s web copy or social media copy, your DIYed copy is costing
How to pick brand colors for your small online business
Whenever we think about branding, we immediately think about pretty things. We might open Pinterest and download all the freebies on “how to pick brand
All branding questions, answered.
You know that branding is important, but you’re also a smart business owner who wants to do their research before investing 🤑 And asking questions
3 tips on how to effectively position your brand online
Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are
Are competitors really that important? Business mistakes and how to fix them
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and
What is your brand voice, and why do you need it [plus tips for finding yours!]
Branding has many different components and it’s easy to get lost or overwhelmed by it. Between brand vision, mission, identity, personality, and many others, it’s
Not every business needs branding. Here’s why
Not every single business needs branding, and this might be a very controversial topic.Especially when coming from a brand strategist, you might be expecting me
Ask yourself these questions when creating a brand strategy
Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.Most business owners focus on
Does your brand voice align across multiple platforms?
…or a different version of yourself (and brand voice) is on stage? Before we dive into this topic and its challenges/problems, let’s rewind back to
The importance of Competitor research in your biz
Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your
3 tips on how to effectively position your brand online
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or
CEO Mindset shifts you need when starting your business
Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role,
Using social media as a marketing tool
We all love social media as a marketing tool and some of us love running our businesses through it. It is undeniable that social media
How to convert clients from your about me page
Every single page on your website serves a specific function, and you can convert visitors into clients from every single page, including your about me
Is your home page just like your living room?
With all the things that you need to do to take care of your website, the home page requires a bit more love and extra
How to convert clients from your home page
We discussed the importance of your home page and how it’s the most important page on your website. People will visit this page and it
If websites were a thing of the past
A lot of people love arguing with me that websites are no longer an important asset to businesses and that, sometimes, the easier your business
People buy Emotionally, Not Logically
Emotions are the heart of every sale, whether you believe it or not. Women buy based on feeling way more than men (it was no
How to pick authentic brand values for your business
I know that I might be talking about branding and how to pick the right brand values for your business quite a lot, but I
How to convert Clients Through Your Branding
We all know the importance of branding, but we often wonder if branding is just a nice add-on to our business or if it has
Should I DIY my website or hire a web designer?
As soon as you start your business, the first thing that comes to mind is to have a website. There are so many options out
How to use font psychology in your branding
When we think about psychology, there are many things that come to mind. For some, this might be a therapist or the study of the
difference between Branding strategy and Brand identity
Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?! This was my first question when I started to learn more about
4 tips to implement to make your Web copy more effective
Let’s talk about copywriting and how we can make your web copy effective. As you would have probably noticed… Everything is copy. Among the things
Why branding is about the experience not the visual
A question that I get asked quite often when it comes to branding is whether the branding looks good or on point. Although yes –
3 branding mistakes to avoid on social media
Whether you have been in the online world for 5 years or 5 days, I am sure you started with some DIY branding. And I
Why outsourcing is always a good idea
Whether you are at the beginning of your entrepreneurship journey or you are a seasoned entrepreneur, I am sure you came across the word outsourcing
Why your business needs multiple audiences
Your people belong to your business way more than you think. It might seem silly, but you can 100% leverage the power of your brand
How To Create The Perfect Color Palette For Your Biz
Creating a color palette for your biz should be fun! You’re building the face of your business after all, isn’t that exciting? But hey –
Demographics vs Psychographics and why they matter
Usually, when talking about ideal clients, most business owners would mention their ideal clients’ age, sex, country of origin, job title and similar stuff. Although
Why creating a mood board is crucial for your business
We often talk about mood boards and the importance of it, but why is a mood board crucial for your business? So before we dive
How pancakes can help you create an irresistible branding
I know, I know. You thought you were on a web design and branding website. And friend, you are completely right. If we haven’t met
4 Reasons to Use WordPress For your Business
Whether you are new to the entrepreneurial world or have been in business for a few years, I am sure you have heard of WordPress.
