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Branding

Embodiment 101: How to Attract More People to Your Business

Embodiment is a new buzzword in the online space, and I know it can be quite confusing. Not only that but embodiment is so overlooked in the entrepreneurial world: we just leave that to spiritual and wellness entrepreneurs, when in reality it’s a key component of every business. Truth is, you can use embodiment to

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How to pick brand colors for your small online business

Whenever we think about branding, we immediately think about pretty things. We might open Pinterest and download all the freebies on “how to pick brand colors for your small online business”. Which is what led you here in the first place, right? 😜 We wrongly think this is going to be the easy part of

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your home page is just like your living room

What is your brand voice, and why do you need it [plus tips for finding yours!]

Branding has many different components and it’s easy to get lost or overwhelmed by it. Between brand vision, mission, identity, personality, and many others, it’s easy to lose sight of what is important. This blog post is here to explain to you why your brand voice is so important and what it truly is. I

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Ask yourself these questions when creating a brand strategy

⁠Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.⁠Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am

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