Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your biz is the real problem. I know, I know…. Nobody likes to talk about competitors. Maybe itās because of āfriendship over competitionā or because of some (very well hidden) impostor …
The importance of Competitor research in your biz Read More »
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …
3 tips on how to effectively position your brand online Read More »
Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if …
CEO Mindset shifts you need when starting your business Read More »
I know that I might be talking about branding and how to pick the right brand values for your business quite a lot, but I do it for a simple reason. It is so fucking important. They tied the whole branding and persona together and trust me, you want this for your online business.ā So …
How to pick authentic brand values for your business Read More »
We all know the importance of branding, but we often wonder if branding is just a nice add-on to our business or if it has some real value. One of the most popular questions I get when it comes to this topic is whether you can convert clients with branding. Although a good one, the …
When we think about psychology, there are many things that come to mind. For some, this might be a therapist or the study of the subconscious. If we shift niche a bit and talk about business, it’s easy to think about sales psychology or buyer psychology… And when it comes to us designers, all we …
Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?!ā This was my first question when I started to learn more about branding and the information overload was TOO MUCHā . It sounds all the same, but in reality, there is a difference between branding strategy and brand identity, so let’s talk about …
difference between Branding strategy and Brand identity Read More »
A question that I get asked quite often when it comes to branding is whether the branding looks good or on point. Although yes – you can totally see when a branding is professionally made or it’s aesthetically pleasing… this is not the whole point of branding. I know you are tempted to put together …
Why branding is about the experience not the visual Read More »
Whether you have been in the online world for 5 years or 5 days, I am sure you started with some DIY branding. And I won’t blame you! In total honesty, I am a HUGE fan of DIY stuff. Partly because it’s what enabled me to start my business… but also because you can’t outsource …
Your people belong to your business way more than you think. It might seem silly, but you can 100% leverage the power of your brand through multiple audiences. In fact, this is not only the fastest way to do it, but even the easiest way, because to do so, you’ll only have to do one …
