Embodiment is a new buzzword in the online space, and I know it can be quite confusing. Not only that but embodiment is so overlooked in the entrepreneurial world: we just leave that to spiritual and wellness entrepreneurs, when in reality it’s a key component of every business. Truth is, you can use embodiment to …
Embodiment 101: How to Attract More People to Your Business Read More »
Copy is one of those topics that we all want to avoid. Whether it’s web copy or social media copy, your DIYed copy is costing you more than just money. Copy of any kind is literally the backbone of your online small business, and we have a responsibility, as business owners, to provide our clients …
Why Your DIYed Copy Is Costing You More Than Money Read More »
Whenever we think about branding, we immediately think about pretty things. We might open Pinterest and download all the freebies on “how to pick brand colors for your small online business”. Which is what led you here in the first place, right? 😜 We wrongly think this is going to be the easy part of …
How to pick brand colors for your small online business Read More »
Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
3 tips on how to effectively position your brand online Read More »
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you! …
Are competitors really that important? Business mistakes and how to fix them Read More »
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …
3 tips on how to effectively position your brand online Read More »
Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if …
CEO Mindset shifts you need when starting your business Read More »
Emotions are the heart of every sale, whether you believe it or not. Women buy based on feeling way more than men (it was no secret we have strong emotions, lol). Before proving you that people buy emotionally, try to think about business owners promoting their services or programs online. Sometimes you come across some …
I know that I might be talking about branding and how to pick the right brand values for your business quite a lot, but I do it for a simple reason. It is so fucking important. They tied the whole branding and persona together and trust me, you want this for your online business. So …
How to pick authentic brand values for your business Read More »
Whether you are at the beginning of your entrepreneurship journey or you are a seasoned entrepreneur, I am sure you came across the word outsourcing more than once. It sounds like a buzz word and I remember how at some point everyone and their mums were suggesting to start hiring out. I was almost repelled …
