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Business and Entrepreneurship

Embodiment 101: How to Attract More People to Your Business

Embodiment is a new buzzword in the online space, and I know it can be quite confusing. Not only that but embodiment is so overlooked in the entrepreneurial world: we just leave that to spiritual and wellness entrepreneurs, when in reality it’s a key component of every business. Truth is, you can use embodiment to

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How to pick brand colors for your small online business

Whenever we think about branding, we immediately think about pretty things. We might open Pinterest and download all the freebies on “how to pick brand colors for your small online business”. Which is what led you here in the first place, right? 😜 We wrongly think this is going to be the easy part of

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Are competitors really that important? Business mistakes and how to fix them

Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you⁠!

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convert clients from your about me page

3 tips on how to effectively position your brand online

When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let

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