Your people belong to your business way more than you think. It might seem silly, but you can 100% leverage the power of your brand through multiple audiences. In fact, this is not only the fastest way to do it, but even the easiest way, because to do so, you’ll only have to do one …
Usually, when talking about ideal clients, most business owners would mention their ideal clients’ age, sex, country of origin, job title and similar stuff. Although demographics are a vital asset to consider, the power lies in taking into account demographics and psychographics together. The reason is that you want to consider your ideal clients as …
Demographics vs Psychographics and why they matter Read More »
