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Business and Entrepreneurship

competitor research

CEO Mindset shifts you need when starting your business

Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if […]

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demographics and psychographics help you narrow down your audience

Demographics vs Psychographics and why they matter

Usually, when talking about ideal clients, most business owners would mention their ideal clients’ age, sex, country of origin, job title and similar stuff. Although demographics are a vital asset to consider, the power lies in taking into account demographics and psychographics together. The reason is that you want to consider your ideal clients as

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