Entrepreneurship can sometimes feel like a roller coaster ride without the safety gear. The uncertainty, the constant ups and downs, and the never-ending questions can leave us wondering, “What will happen after the second spin?!? How do we even get to that point?!”. With time and persistence, we all get to a point where we want to dive into authentic entrepreneurship. Let’s get to that point now.
Whether you’re new in business or a seasoned business owner, I am sure you are familiar with this feeling.
After three years of navigating this unpredictable journey, I’ve come to a significant realization: it’s time to replace the old ways of doing business and welcome new, clean, and sustainable energy into our brands.
The machine of entrepreneurship can be overwhelming, draining, and emotionally taxing. At times, we find ourselves getting lost in the minutiae of day-to-day tasks, losing sight of the bigger picture.
Why do we need to replace these old ways of doing business?
Around us, there’s chaos. Especially in the world of social media. It often feels as though everyone is an expert in the areas where we struggle the most.
Isn’t this maybe the reason why we lost sight of the bigger picture in the first place?
What we need to replace is “bro marketing”.
The fake, self-serving, short-term gain sales and marketing techniques that are designed to create artificial scarcity and instil impostor syndrome in potential clients, pushing them to buy a specific product or enrol in a program. There is no authentic entrepreneurship in bro marketing.
This outdated approach to business also includes other tactics, such as:
1. Pressure Sales Calls
We’ve all been on the receiving end of a high-pressure sales call. It’s an uncomfortable experience that many of us would rather avoid. We no longer want to be coerced into making decisions under pressure.
2. The Overachiever Facade
The business world has long celebrated the overachiever who appears to have it all together. However, your business doesn’t have to feel like this, especially if you’re a creative entrepreneur. After all, all we want is to be ourselves and own it, flaws and all.
3. Cookie-Cutter Businesses
Many of us have followed someone else’s blueprint, template, strategy, or plug-and-play formula for far too long. We’ve lost touch with our unique individuality, which was likely one of the primary reasons we dove into entrepreneurship in the first place… am I right?
The truth is, we’re in a transition period, especially in the online business sphere.
As a collective, we’re starting to open our eyes and realize what we don’t want anymore. It’s time to see if we’re all on the same page.
We don’t want to be pressured into making decisions on a sales call. We’re exhausted from pretending to be something we’re not. We’re done with creating businesses that look, sound, and act just like the countless others in the same space.
Why did we start this business? Certainly not to copy-cat the next entrepreneur and follow what everybody else is using hoping it will work overnight.
So, what’s the solution?
To achieve authentic entrepreneurship, the solution is simple yet profound: ditch the old tactics and replace them with your own ways, your own strategies, and your own magic sauce.
If you’re tired of running your business in a way that doesn’t align with who you truly are, know that change is possible. You have the power to replace the old ways of doing business with an approach that feels authentic, meaningful, and uniquely yours.
Finding Your True North In Business
Are you ready to lead the way and change the way you operate within your business and live your authentic entrepreneurship dreams? Then, focus on:
1. Self-Reflection
Take some time to reflect on your values, goals, and what truly matters to you in your business. What are the core values and principles that guide your decisions? What kind of impact do you want to make?
2. Authentic Branding
Reevaluate your branding to ensure it authentically reflects your values and personality. Your brand should be a genuine reflection of who you are, attracting clients who resonate with your real, deeply authentic self.
3. Mindful Marketing
Shift your marketing approach from buzzwords, scarcity and “fast-paced” to one based on genuine connections and value. Focus on building relationships with your audience and stand in integrity with yourself by directing your potential clients somewhere else if they aren’t a good fit.
4. Embrace Uniqueness
Celebrate what sets you apart from the crowd. Embrace your uniqueness and use it as a powerful asset in your business. Authenticity attracts authenticity.
5. Continuous Growth
Remember that personal and professional growth are ongoing processes. Stay open to learning, adapting, and evolving as both a business owner and an individual.
By embracing authenticity, connecting with your values, and forging your own path, you can create a business that not only thrives but also brings you fulfilment and aligns with your true self.
So, are you ready to replace the old with the new, to step into the undisputed version of yourself as a business owner? The journey may have its ups and downs, but it’s a ride worth taking— I promise you.
It’s time for you to feel in charge of your business, and that’s why I encourage you to take the reins.
We can co-create strategies together, but the ultimate decision-making power rests with you. I’ll provide guidelines, but you lead the way, and I’ll be here to support you every step of the journey.
If this feels aligned and you need to have a consultant by your side while you figure out the process, book a free call with me here, or send me a DM! Start getting around your brand by finding out your brand flavour!
