Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you are.
If you are feeling lost on your brand colors and fonts, and have no idea how you can stand out from the crowd (and competition) while still being able to be you…
This is a BIG sign that your online brand needs some serious positioning.
You are not like any other service provider or coach. And you need a system that can clearly state who you are and what you do, while encapsulating your message and mission.
But how?
Brand alignment. This work is THE work you need to be doing if you are serious about growing & scaling your business so that you can finally convert MORE clients EASILY.
Brand aligning means taking a step back from whatever you are doing and polish up your brand strategy. This way we can understand if your brand and business has some gaps and we can strategically fill them.
It’s likely that you still have your DIY’ed brand strategy from when you started your business. Am I right?
That strategy helped you so much in starting your business and giving you more clarity around your why. But the same way you outgrow your business, website and services, your brand strategy can be outgrown too and in need of some love.
You deserve to develop a killer AND sustainable brand.
A brand that is aligned on every front, and that allows you to run a business that you love.
At the end of the day, it all boils down to effective brand positioning. To achieve that, there are 3 things we ALWAYS focus on:
- Position your brand online through effective messaging
Messaging is how people perceive you through words, tone, language, voice, and any other type of communication.
Having a carefully selected range of words/sentences to use in your business will reinforce your brand and will help your audience decide if you are a great match – don’t overlook it!
And it goes much deeper than that! Your messaging is your inner compass and will guide your audience to you & viceversa. Think of creating that community feeling, or BFF feeling with your audience.
- Nail down your audiences
This part of the brand strategy is very delicate. The main focus is not on simply understanding your ideal clients, but we will break down your client process and create a proper sales funnel for them.
This will make a huge difference in your business as it will allow you to streamline your process and narrow it down to the right people, while you stay in your zone of genius.
- Analyze your competitors
Competitors or collaborator are also known as your business BFF.
Why?
Because thanks to them, you know HOW to do things differently. They tried all the different techniques so that you don’t have to.
And we are here to stand out from the competition, remember? So let’s get close to them.
Collaborator, competitors, and people in your same industry can help you determine your road map to success, whatever that may look for you. And paired with all components of your brand strategy create a complete, timeless brand.
So now tell me… Did you take good care of your messaging, clients, and competitors? What are you missing?
Ps: My team and I are here to fully support you with all of the above and MORE. Check out our services and book a call with me to find out how we can massively empower your brand 😉
