brand identity

Ask yourself these questions when creating a brand strategy

⁠Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.⁠Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am …

Ask yourself these questions when creating a brand strategy Read More »

difference between Branding strategy and Brand identity

Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?!⁠ This was my first question when I started to learn more about branding and the information overload was TOO MUCH⁠. It sounds all the same, but in reality, there is a difference between branding strategy and brand identity, so let’s talk about …

difference between Branding strategy and Brand identity Read More »