Effective Branding Can Significantly Shorten Your Client’s Journey
Discover how effective branding and ethical branding can cut your client’s journey in half while providing clarity and authenticity.
branding strategy
3 tips on how to effectively position your brand onlineā
Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
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Not every business needs branding. Here’s why
Not every single business needs branding, and this might be a very controversial topic.Especially when coming from a brand strategist, you might be expecting me to promote branding and its countless benefits 24/7ā . Trust me, I can talk branding for hours but the last thing I want is to work with someone that DOESN’T needs …
Ask yourself these questions when creating a brand strategy
ā Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.ā Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am …
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difference between Branding strategy and Brand identity
Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?!ā This was my first question when I started to learn more about branding and the information overload was TOO MUCHā . It sounds all the same, but in reality, there is a difference between branding strategy and brand identity, so let’s talk about …
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