branding strategy

3 tips on how to effectively position your brand online⁠

Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …

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Ask yourself these questions when creating a brand strategy

⁠Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.⁠Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am …

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difference between Branding strategy and Brand identity

Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?!⁠ This was my first question when I started to learn more about branding and the information overload was TOO MUCH⁠. It sounds all the same, but in reality, there is a difference between branding strategy and brand identity, so let’s talk about …

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