Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
3 tips on how to effectively position your brand online Read More »
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you! …
Are competitors really that important? Business mistakes and how to fix them Read More »
Branding has many different components and it’s easy to get lost or overwhelmed by it. Between brand vision, mission, identity, personality, and many others, it’s easy to lose sight of what is important. This blog post is here to explain to you why your brand voice is so important and what it truly is. I …
What is your brand voice, and why do you need it [plus tips for finding yours!] Read More »
Not every single business needs branding, and this might be a very controversial topic.Especially when coming from a brand strategist, you might be expecting me to promote branding and its countless benefits 24/7. Trust me, I can talk branding for hours but the last thing I want is to work with someone that DOESN’T needs …
Brand strategy is ESSENTIAL to the success of a business, but not always talked about as much as it should be.Most business owners focus on the visual aspect of branding, often forgetting that timeless brands are rooted in foundational work. Whenever I get potential clients asking me if I can create a mini-branding, I am …
Ask yourself these questions when creating a brand strategy Read More »
…or a different version of yourself (and brand voice) is on stage? Before we dive into this topic and its challenges/problems, let’s rewind back to May 2020… …when I was trying to figure out how I wanted to come across but had no idea what brand voice even meant. I was just starting out as …
Does your brand voice align across multiple platforms? Read More »
Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your biz is the real problem. I know, I know…. Nobody likes to talk about competitors. Maybe it’s because of “friendship over competition” or because of some (very well hidden) impostor …
The importance of Competitor research in your biz Read More »
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …
3 tips on how to effectively position your brand online Read More »
I know that I might be talking about branding and how to pick the right brand values for your business quite a lot, but I do it for a simple reason. It is so fucking important. They tied the whole branding and persona together and trust me, you want this for your online business. So …
How to pick authentic brand values for your business Read More »
I know, I know. You thought you were on a web design and branding website. And friend, you are completely right. If we haven’t met yet, then you probably should know that explaining branding through pancakes analogies is one of my favorite things to do (hence, the pancakes everywhere on my website). Pancakes can help …
How pancakes can help you create an irresistible branding Read More »
