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CEO Mindset shifts you need when starting your business

Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if […]

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difference between Branding strategy and Brand identity

Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?!⁠ This was my first question when I started to learn more about branding and the information overload was TOO MUCH⁠. It sounds all the same, but in reality, there is a difference between branding strategy and brand identity, so let’s talk about

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