When we think about psychology, there are many things that come to mind. For some, this might be a therapist or the study of the subconscious. If we shift niche a bit and talk about business, it’s easy to think about sales psychology or buyer psychology… And when it comes to us designers, all we …
Branding, branding strategy, brand identity, logo design… Isn’t that all the same thing?! This was my first question when I started to learn more about branding and the information overload was TOO MUCH. It sounds all the same, but in reality, there is a difference between branding strategy and brand identity, so let’s talk about …
difference between Branding strategy and Brand identity Read More »
Whether you have been in the online world for 5 years or 5 days, I am sure you started with some DIY branding. And I won’t blame you! In total honesty, I am a HUGE fan of DIY stuff. Partly because it’s what enabled me to start my business… but also because you can’t outsource …
Your people belong to your business way more than you think. It might seem silly, but you can 100% leverage the power of your brand through multiple audiences. In fact, this is not only the fastest way to do it, but even the easiest way, because to do so, you’ll only have to do one …
Creating a color palette for your biz should be fun! You’re building the face of your business after all, isn’t that exciting? But hey – I also know that sometimes picking a set of colors can be dreading, and this is where most creative entrepreneurs get stuck. If this is you, don’t worry. As always, …
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We often talk about mood boards and the importance of it, but why is a mood board crucial for your business? So before we dive into the actual mood board, let me ask you a simple question: Have you ever felt like you have no idea what you are doing? Like scrambled all over the …
Why creating a mood board is crucial for your business Read More »
I know, I know. You thought you were on a web design and branding website. And friend, you are completely right. If we haven’t met yet, then you probably should know that explaining branding through pancakes analogies is one of my favorite things to do (hence, the pancakes everywhere on my website). Pancakes can help …
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