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business

demographics and psychographics help you narrow down your audience

Demographics vs Psychographics and why they matter

Usually, when talking about ideal clients, most business owners would mention their ideal clients’ age, sex, country of origin, job title and similar stuff. Although demographics are a vital asset to consider, the power lies in taking into account demographics and psychographics together. The reason is that you want to consider your ideal clients as …

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How pancakes can help you create an irresistible branding

I know, I know. You thought you were on a web design and branding website. And friend, you are completely right. If we haven’t met yet, then you probably should know that explaining branding through pancakes analogies is one of my favorite things to do (hence, the pancakes everywhere on my website). Pancakes can help …

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