Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
3 tips on how to effectively position your brand online Read More »
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you! …
Are competitors really that important? Business mistakes and how to fix them Read More »
…or a different version of yourself (and brand voice) is on stage? Before we dive into this topic and its challenges/problems, let’s rewind back to May 2020… …when I was trying to figure out how I wanted to come across but had no idea what brand voice even meant. I was just starting out as …
Does your brand voice align across multiple platforms? Read More »
Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your biz is the real problem. I know, I know…. Nobody likes to talk about competitors. Maybe it’s because of “friendship over competition” or because of some (very well hidden) impostor …
The importance of Competitor research in your biz Read More »
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …
3 tips on how to effectively position your brand online Read More »
Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if …
CEO Mindset shifts you need when starting your business Read More »
We all love social media as a marketing tool and some of us love running our businesses through it. It is undeniable that social media are an incredible tool to birth, grow, and scale our business. It is that powerful, that some business owners use it as their main platform, without having a website or …
Every single page on your website serves a specific function, and you can convert visitors into clients from every single page, including your about me page. This page never gets the attention it deserves and is always disregarded, probably because writing your own copy for this page can get a bit tricky. But stay with …
We discussed the importance of your home page and how it’s the most important page on your website. People will visit this page and it could be the very first interaction they have with you. So why not converting clients from your home page? As a very quick reminder, your home page is a teaser …
Emotions are the heart of every sale, whether you believe it or not. Women buy based on feeling way more than men (it was no secret we have strong emotions, lol). Before proving you that people buy emotionally, try to think about business owners promoting their services or programs online. Sometimes you come across some …
