Embracing Authentic Entrepreneurship & Revamping Your Business
Unlock success in your business by embracing Authentic Entrepreneurship. Discover how to replace old practices and lead authentically.
entrepreneurship
3 tips on how to effectively position your brand online
Branding is so much more than finding great colors scheme and matching them to pretty fonts. But you already knew that, right? If you are reading this blog post, is because you want to learn how to effectively position your brand online, so that you can be finally seen as the industry leader that you …
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Are competitors really that important? Business mistakes and how to fix them
Nobody likes to talk about competitors, I am so aware of this! Especially when it comes to our online business, there is a feeling (and trend) of “friendship over competition” which is sometimes turning a blind eye to the importance of having competitors in your business.Sometimes this could be straight up impostor syndrome within you! …
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Does your brand voice align across multiple platforms?
…or a different version of yourself (and brand voice) is on stage? Before we dive into this topic and its challenges/problems, let’s rewind back to May 2020… …when I was trying to figure out how I wanted to come across but had no idea what brand voice even meant. I was just starting out as …
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The importance of Competitor research in your biz
Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your biz is the real problem. I know, I know…. Nobody likes to talk about competitors. Maybe it’s because of “friendship over competition” or because of some (very well hidden) impostor …
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3 tips on how to effectively position your brand online
When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …
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CEO Mindset shifts you need when starting your business
Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if …
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Using social media as a marketing tool
We all love social media as a marketing tool and some of us love running our businesses through it. It is undeniable that social media are an incredible tool to birth, grow, and scale our business. It is that powerful, that some business owners use it as their main platform, without having a website or …
How to convert clients from your about me page
Every single page on your website serves a specific function, and you can convert visitors into clients from every single page, including your about me page. This page never gets the attention it deserves and is always disregarded, probably because writing your own copy for this page can get a bit tricky. But stay with …
How to convert clients from your home page
We discussed the importance of your home page and how it’s the most important page on your website. People will visit this page and it could be the very first interaction they have with you. So why not converting clients from your home page? As a very quick reminder, your home page is a teaser …
