I know that I might be talking about branding and how to pick the right brand values for your business quite a lot, but I do it for a simple reason. It is so fucking important. They tied the whole branding and persona together and trust me, you want this for your online business. So …
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When we think about psychology, there are many things that come to mind. For some, this might be a therapist or the study of the subconscious. If we shift niche a bit and talk about business, it’s easy to think about sales psychology or buyer psychology… And when it comes to us designers, all we …
Whether you have been in the online world for 5 years or 5 days, I am sure you started with some DIY branding. And I won’t blame you! In total honesty, I am a HUGE fan of DIY stuff. Partly because it’s what enabled me to start my business… but also because you can’t outsource …
Whether you are at the beginning of your entrepreneurship journey or you are a seasoned entrepreneur, I am sure you came across the word outsourcing more than once. It sounds like a buzz word and I remember how at some point everyone and their mums were suggesting to start hiring out. I was almost repelled …
Your people belong to your business way more than you think. It might seem silly, but you can 100% leverage the power of your brand through multiple audiences. In fact, this is not only the fastest way to do it, but even the easiest way, because to do so, you’ll only have to do one …
Usually, when talking about ideal clients, most business owners would mention their ideal clients’ age, sex, country of origin, job title and similar stuff. Although demographics are a vital asset to consider, the power lies in taking into account demographics and psychographics together. The reason is that you want to consider your ideal clients as …
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We often talk about mood boards and the importance of it, but why is a mood board crucial for your business? So before we dive into the actual mood board, let me ask you a simple question: Have you ever felt like you have no idea what you are doing? Like scrambled all over the …
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