mindset

competitor research

The importance of Competitor research in your biz

Let me get this straight and hot: Not considering your competitors is costing you clients. Specifically, not realizing the importance of competitor research in your biz is the real problem. I know, I know…. Nobody likes to talk about competitors. Maybe it’s because of “friendship over competition” or because of some (very well hidden) impostor …

The importance of Competitor research in your biz Read More »

convert clients from your about me page

3 tips on how to effectively position your brand online

When it comes to positioning your brand online, we somehow all go nuts. There is this fear and misconception that brand positioning is hard or complex, but the truth is that we have the power to make it simple. Now, if I went straight into designer jargon-mode… Apologies. Let’s take a step back and let …

3 tips on how to effectively position your brand online Read More »

competitor research

CEO Mindset shifts you need when starting your business

Whether you started a new business or are developing a new business idea, I am sure you have noticed how much mindset plays a role, specifically your CEO mindset. And to be completely fair, your mindset MUST be part of your strategy. This applies to all aspects of your life, of course, and even if …

CEO Mindset shifts you need when starting your business Read More »